Privacy Policy

My First Bicycle foundation (“My First Bicycle”, “we” or “our”) knows the importance of keeping your personal information confidential. We have developed a Privacy Code that explains the types of personal information we collect, how it is used, and the steps we take to ensure that it is handled appropriately.

This Privacy Code may be revised from time to time. If we intend to use or disclose personal information for purposes materially different than those described herein, we will make reasonable efforts to notify affected individuals, if necessary, including by revising this Privacy Code. If you are concerned about how your personal information is used, you should contact us as described below or checking at our website periodically at to obtain a current copy of this Privacy Code. We urge you to request and review this Privacy Code frequently to obtain the current version. Your continued provision of personal information or use of our application portal following any changes to this Privacy Code constitutes your acceptance of any such changes.

I. Accountability

We are accountable for all personal information in our control. The term personal information refers to information that identifies you as an individual. Personal information includes information that you have provided to us. It may include details such as your name and address, age and gender, personal financial records, identification numbers including your personal references and employment records. Every one of our employees is responsible for respecting and protecting the personal information to which the employee has access.

II. Collecting Personal Information

My First Bicycle will collect your personal information directly from your Hockey Registration Grant application and any supporting documentation and information you provide. The personal information we collect may include:

  • Contact Information: Name, address, telephone number and email address.
  • Personal Information: Marital status, number of children, child(ren) date of birth, age and gender.
  • Financial: Information used by the My First Bicycle to assess the eligibility for the grant application (Notice of Assessment and Canada Child Tax Benefit Notice).
  • Others: Hockey Registration Invoice

III. Use of Personal Information

My First Bicycle will limit the collection of personal information to what we determine we need for the purposes set out below.

My First Bicycle may use your personal information for a variety of purposes, including:

  • to verify your identity;
  • to evaluate your application, understand your financial position, and to assess your eligibility for the grant;
  • to communicate with you by various methods regarding your application;
  • to maintain business records for legal and regulatory compliance;
  • to comply with tax, legal and regulatory obligations;
  • to respond to any questions you may have;
  • to evaluate and improve our portal and website; and
  • for any other purpose to which you consent or that is permitted by privacy law or any other applicable law.

IV. Disclosure of Personal Information

We will only use or disclose your personal information for the purpose(s) it was collected and as otherwise identified in this Privacy Code.

Under certain circumstances, My First Bicycle may disclose your personal information to third parties, including the following:

  • Administration: We may share your personal information with our affiliates who perform administrative and processing services on our behalf.
  • Legal and Regulatory: We may disclose your personal information as necessary to meet legal, regulatory, insurance, audit and security requirements, including any requirements under Canadian law that are applicable to us.

Unless you have opted-out, in addition to the above uses and disclosures, we may consult and use your personal information (such as your child picture) on our website/brochure for marketing purposes. If you no longer want your personal information used or disclosed for these purposes, you may contact us at any time by mail or by email at the address provided in the “Complaints and Questions” section below.

V. Obtaining Consent

By applying for the My First Bicycle Hockey Registration Grant and providing us with personal information, we obtain your consent to our collection, use and disclosure of such personal information for the purposes identified or described in this Privacy Code. Subject to legal or contractual restrictions and reasonable notice, you may withdraw your consent to our collection, use and disclosures of personal information at any time. Note that if you withdraw your consent to certain use of your personal information, we may no longer be able to process your application. Note that you may not be permitted to withdraw consent to certain necessary uses and disclosures (for example, where we are legally required to collect, use or disclose your personal information).

VI. Limits on Use, Disclosure, and Retention

We will only use or disclose personal information for the reasons it was collected and as otherwise identified in this Privacy Code. My First Bicycle will only keep your personal information for as long as reasonably necessary to fulfill its intended purpose or to satisfy legal requirements. We do not sell the names or other personal information of our customers.

VII. Accuracy

We will keep personal information as accurate, complete and up–to-date as necessary for the identified purposes. You must play an active role in helping us do this by providing prompt notification of any changes to your personal information, such as your address or telephone number. If you find any error in our information about you, please notify us so that we can make the necessary changes. Failure to notify us of changes to your personal information may negatively impact the way we communicate with you. If we do not agree to make the changes you request, you may challenge our decision as described in the “Complaints and Questions” section below. 

VIII. Safeguarding Personal Information

We will protect personal information with safeguards and security measures appropriate to the sensitivity of the personal information. Only those authorized employees who require access to your personal information will have access to your personal information and they are aware of the importance of keeping it confidential.

IX. Access

When requested in writing, we will tell you what personal information of yours we have, what it is being used for and to whom it has been disclosed. When requested, we will give you access to your personal information. If we are unable to provide you with some of the personal information, we will tell you why.

If you would like to review or verify your personal information, please refer to the contact information under “Complaints and Questions”.

X. Complaints and Questions

If you have any questions about our Privacy Code, you may contact us by mail:

My First Bicycle Foundation
160 – 501 Cleveland Cres SE
Calgary, Alberta
T2G 4R8