Our Foundation

The My First Bicycle Foundation is a registered Canadian charity established in 2014. We began as a foundation that helped financially disadvantaged kids play hockey. We have now transitioned to donating bicycles to under privileged children across Canada.

Our foundation believes that all youth should enjoy the benefits of having their own bicycle and the freedom a bicycle can provide. Physical activity and sports give kids an extra opportunity to grow and develop physically and mentally while building character, confidence, and relationships.

Bicycles for Youth

My First Bicycle's mission is to help financially disadvantaged kids own a bicycle by donating a package consisting of a bicycle, helmet and lock. We are dedicated to improving participation and inclusivity in cycling for Canadian youth. Through fundraising initiatives and community partnerships, we strive to make an impact in the lives of children and communities across Canada.


Hop On Canada

My First Bicycle is very excited to partner with Cycling Canada and their HopOn Program. This is a natural fit with the HopOn national grassroots program which aims to make cycling more accessible to all kids across Canada. Together we have an incredible opportunity to provide bikes to kids that take the HopOn program that might not have a bicycle, we can help get more kids on bikes and that's our goal.

Our Dedicated Team

Jeffery J. Smith

President, My First Bicycle

Mr. Smith is a co-founder of DCBank and is the President and Chief Executive Officer. Mr. Smith is an entrepreneur with more than 30 years of experience in operating, financing, growing and managing large scale international financial services businesses. Mr. Smith was the President, Chief Executive Officer, Director and co-founder of DirectCash Payments Inc., a publicly traded financial services company with operations in Canada, Australia, the United Kingdom, New Zealand and Mexico. Mr. Smith has extensive experience in business valuation, the public equity and debt capital markets. Mr. Smith has sourced, negotiated, financed, and integrated numerous acquisitions in Canada and internationally. In 2013, Mr. Smith was honoured as Industry Person of the Year – Prepaid & Payments by Payments eXchange, and in 2005, he was the recipient of the Ernst & Young Entrepreneur of the Year (Prairies Region).

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Susan Anderson


Ms. Anderson is a serial fin - tech entrepreneur and a mentor to both start up and scale up entrepreneurs.


She and a co-founder started DirectCash Payments Inc., a publicly traded financial services company in 1997. DirectCash Payments grew from two employees to be the second largest ATM company in the world with revenue over $400M and 425 employees worldwide until its sale in January 2017. In 2008, Susan co- founded Digital Commerce Bank, a private Canadian chartered financial institution and was its founding President & CEO for over 7 years and is currently the Chair of the Board. As well, Susan is a co-founder of Bitvo, a leading crypto currency exchange in Canada. 


Currently, she is the President and Chief Executive Officer of Cannonball Capital Inc., which is an active institutional investor in venture companies, private and public equities as well as commercial real estate and multi family apartments.  


She is the Chair of the Board of Endeavor Canada which selects and mentors scale up companies. 


Susan is on the board of directors of the My First Bicycle Foundation, Cannonball Sport and Education Foundation, Canada’s Sport Hall of Fame, Hockey Canada Foundation and Digital Commerce Bank. She is on the strategic advisory board of the Hotchkiss Brain Institute and the President’s Advancement Council at the University of Alberta. 


In 2010, Susan received an Alumni Honour Award from the University of Alberta. Ms. Anderson was also honoured as one of the “most powerful women” in Canada by the Women’s Executive Network in 2010. She was the recipient of the Ernst & Young Entrepreneur of the Year (Prairies Region) award in 2005. 


Ms. Anderson graduated with distinction with a commerce degree from the University of Calgary in 1984 and in 1988 obtained a law degree from the University of Alberta. 


She has two grown sons and is an avid traveller, hiker, golfer and pickleball player. 

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Todd McCallum

Director, my first bicycle

Mr. McCallum has held numerous leadership roles providing a broad range of business experience for both retail and digital channels nationally. Mr. McCallum led all aspects of the H&R Block Do-It-Yourself Tax Software business including product development, as well as acquisition and strategy. He led the development and growth of new and existing products and services through 1,100 retail locations and the digital channel. He has also led the development of strategic partners - RBC, Yodlee, CIBC, National Bank, including management of national accounts for Loblaws, Sears, HBC and Walmart. Mr. McCallum worked internationally, responsible for implementation of new growth opportunities in both the United Kingdom (Barclays Bank) and Australia (GE Capital). He has also been involved in the cycling community both locally and nationally through club and team sponsorships, and the founder of one of Canada’s most successful pro cycling teams H&R Block Pro Cycling Team.

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Our Valued Partners

  • Digital Commerce Bank is a Canadian leader in digital payment solutions for corporate online banking, empowering financial institutions and FinTech entrepreneurs to effortlessly scale their business.

  • Cannonball Sport & Education Foundations identifies and provides gifts to qualified donees which focus on providing access to financially disadvantaged people in the areas of education, music and sport participation.

  • Atlantis Financial Corp. (“Atlantis”) is a private business in Calgary focused on investments in the financial services sector. Atlantis has generously agreed to provide a five year funding commitment to My First Bicycle.

  • Gigadat is a team comprised of Canadian payment experts who understand e-merchant needs and requirements, as well as their industry specifics to create a reliable, convenient and secure payments ecosystem, designed to support consumers, e-merchants and financial institutions!

  • Digital Commerce Payments is a technology-enabled payment services business. Founded in 2021, and commencing business in 2022, DCPayments provides API-driven payment processing to Canadian businesses. 

  • Pateno is primarily a payment solutions provider, working closely with corporate clients in niche markets, to meet their needs. Our business model is driven by developing close, collaborative relationships with our clients and responding quickly to changing needs. 

  • Westbrick Energy is a private energy company focused on the exploration and development of oil and liquids-rich natural gas within the Greater Pembina area of the world-class Western Canada Deep Basin.  The Company has built a production base of approximately 50,000 boe/d generated from investing $290 MM of equity raised since inception.

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Interested in Partnering?

The My First Bicycle Foundation is always striving to find partners to help grow our initiative. Please contact us for any inquiries.

How You Can Help


1. Donate

2. Get our message out

3. Add our link to your website


To learn more, please see our Press Kit below.